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The future of Espresso

Simple - Fast - Smart

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Coffee break in 3 words

Simple

This coffee machine is so simple to use, you just have to touch the screen above and get your daily Italian espresso.

Fast

Thanks to the innovative capsule technology, you can make up to 6 coffees without having to insert the capsules from time to time.

Smart

Hooffee can be controlled from any room in the house, you can check the water level, how many capsules inside and many other functions, directly from the specially designed app.

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Product

Design

We designed this unique coffee machine thinking about the concept of simple shapes.
This small circular tower, is the result of great technical design skills to fit every component in its interior, and is above all an expression of an essential design, which never ages, suitable for any home environment.
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Innovative
is
Elegant

All parts have been designed to be essential but functional in every aspect. In addition, the choice of the matte black color was made to make the simple coffee machine, an elegant object that matches everything.

Technology

What we wanted to achieve is a machine that can make more than one cup of coffee without human intervention. The machine, thanks to specific sensors, requires the presence of water in its tray, and the cup placed on the appropriate base. You can put up to 6 capsules at the same time that the machine will manage independently.

O-Display

It has been adopted a simple circular display from which you can manage the machine in its entirety, the system contains many functions for both the dispensing of coffee for its maintenance.

Auto-nozzle

To make the design as linear as possible we also hid the dispenser from which the coffee comes out, which of course is activated only when the machine is working, thus making the user experience more attractive.

Capsule system

What we are most proud of, is undoubtedly the system that allows it to manage the capsules in complete autonomy from when they are inserted all 6 until when they are disposed of. It is compatible with Lavazza "A modo mio" capsules.

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Display UI

This is the display UI where you can control every functions of the coffee machine. You can set every aspect, from the amount of coffee dispensed, the temperature at which to bring the drink, you can buy the capsules directly from your home, or start self-cleaning. 
We chose different background gradients that reflect what this machine can do and in how many different ways.

About

About

Story

This project stems from the desire to evolve the espresso coffee machines present in everyone's homes. The idea of transforming a simple appliance, not very aesthetic, not smart, often noisy, into something innovative, design and that would give a sense of satisfaction in everyone's daily life.

Vision

We saw the opportunity to change our habits related to the preparation of an espresso, which would make this process faster, more autonomous, and at the same time have an elegant appearance, which can be inserted in any context and always give the impression of technological simplicity.

Technology

With an accurate design of every single component inside it, we have been able to create a fully automated espresso coffee machine in capsules, to offer an easy, intuitive and satisfying user experience, thanks to the presence of the large circular display, and a lot of sensors that communicate all the necessary information to the machine.

"Let ideas become
                             the new reality"

Funding

Make it possible on

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go to campaign

Contact

Join the team

Send your candidacy 

We are looking for the right people to join the Hooffee team who will be able to take this project to a higher level. 
If you are a computer engineer, electronics, or graduate in marketing and communication even if you do not have a qualification but are very familiar with these areas, apply and we will contact you as soon as possible.

Thanks for Applying

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